AlbuquerqueDonations.com was ready to launch in November 2009, the busiest time of the year for both fundraising events and restaurants. Despite the timing, by May 2010 this ground-breaking concept was recognized with the award for Innovation for Women in Technology from the New Mexico Technology Council –  giving over a quarter of a million dollars in donations to area nonprofit organizations in less than six months. Tracy Karen Hogg, founder,  accepted the award at the Innovation Awards ceremony, she is the first professional fundraiser to receive this honor from NMTC.

Other winners honored were: Cheryl DeVaul, Lovelace Respiratory Research Institute, Dr. Stephanie Forrest, UNM School of Engineering, Marianne Granoff, Supercomputing Challenge, and Janeen Anderson, Game Production Services. Eight scholarships were also awarded to high-achieving technology students at the event.


“Companies can design and brand their own gift certificates for the nonprofits for whom they choose to give…” Excerpt from the article, New Mexico Free Press, Nov. 27, 2009


Within five months of launching the first donation service, SantaFeDonations.com, the founder, Karen Hogg, won the Small Business Excellence Award from the Mayor of Santa Fe and the Chamber of Commerce (May 2008).


SF/ABQ Donations helps businesses boost sales via donations

If Netflix can deliver DVDs to your door, surely nonprofits can get gift certificates and businesses can donate to them just as easily.

That’s what ran through Karen’s mind after she moved to Santa Fe from British Columbia. The former Toronto ad agency owner worked in development and quickly realized that there were many nonprofits in the city, but no central listing of nonprofit events.

So she started collecting every listing with the idea of putting them in a central place. In 2007, she launched Santa Fe Donations, and last fall she launched Albuquerque Donations.

So far, Hogg has facilitated $700,000 (June 2010) worth of donations in the two cities by using a system that offers businesses a way to market themselves and potentially increase customer traffic. She has 14 participating businesses in Albuquerque and 15 in Santa Fe, and plans to take the concept to markets around the country.

“What if you could give to all the events in town and you get recurring business yourself?” said Hogg. “That tweaks their imagination.”

Essentially, a business selects a package based on the number of events, from 10 to 160, paying Hogg’s company from $359.88 to $1,825.20 on top of their gift certificate costs. Hogg creates the packages and delivers them to the charities, who also send the business a receipt for tax purposes. There is no cost to the nonprofits.

The convenience has proven attractive to businesses as well as charities. Vicki Assaad, development director at Alta Mira Specialized Family Services in Albuquerque, used the company to obtain donations for the nonprofit’s annual gala.

“Special events [are] only one piece of the pie, and you don’t want to spend time going from one restaurant to another. Having a central clearinghouse makes it easier,” she said. “And everything is ready — the logo, the packaging — it’s a real time saver.”

She received donations from businesses she didn’t even know about, she added.